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While broadly this is not a unique challenge, we do have some nuances that we think make us a little bit different. In addition to a fairly large and evolving code base, some of the key pages on our sites like our item page (the equivalent of a product page on a typical e-commerce site and thus super important for conversion) are based around user generated content and assets.

Although we are a while off being fully responsive I’d like to share our journey and some solutions we have developed to progressively convert the Marketplaces to be responsive.

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